North East Dairy and Foods Limited (NEDFL), Guwahati, is looking for a Deputy Manager/Assistant Manager-Marketing & Sales (Frozen Segment) for its ice cream business at Jorhat/Dibrugarh, at a CTC of Rs.7.90 lakhs to Rs.8.98 lakhs per annum including P.F and other contributions. The post needs a full time post-graduate degree/diploma in Marketing or equivalent, 6 years' experience for Deputy Manager or 4 years' for Assistant Manager, and an age of 28 to 38 years as on 1 November 2026.
NEDFL Recruitment 2026 at a Glance
| Particulars | Details |
|---|---|
| Organisation | North East Dairy and Foods Limited |
| Post Name(s) | Deputy Manager/Assistant Manager-Marketing & Sales (Frozen Segment) |
| Pay | CTC Rs.7.90 lakhs – Rs.8.98 lakhs per annum including P.F & other contributions (negotiable and commensurate with qualification and experience) |
| Age Limit | Not less than 28 years and not more than 38 years as on 1 November 2026 |
| Job Location | Jorhat/Dibrugarh |
The official notification does not specify the number of vacancies, the last date, the application fee or the selection process.
About NEDFL
North East Dairy and Foods Limited has its address at Juripar, R.K. Jyotiprasad Agarwala Road, Panjabari, Guwahati – 781037. The notice describes the work as planning and executing the ice cream category business for Purabi Dairy and strengthening the brand "PURABI".
Who Can Apply
Essential qualification: full time post-graduate degree/diploma in the field of Marketing or equivalent qualification from a recognized Institute/University. However, graduates with 4 years of experience handling a team in the Frozen Segment may apply.
| Level | Experience Required |
|---|---|
| Deputy Manager | 6 years' full-time experience in marketing & sales in Frozen/Dairy/FMCG/FMCD/Retail sector |
| Assistant Manager | 4 years' full-time experience in marketing & sales in Frozen/Dairy/FMCG/FMCD/Retail sector |
Preference will be given to candidates having minimum 2 years' experience in Frozen business/Ice cream business at Executive Level or higher.
Age: candidates should not be less than 28 years and not more than 38 years of age as on 1 November 2026. Relaxation may be given in case of appropriate or outstanding candidates.
Skills and Attributes
- In-depth knowledge to undertake market demand analysis and to analyse competition in the market; knowledge of the FMCG/ice cream/milk/dairy sector is a must; knowledge of supply chain management.
- Manpower management, understanding of market and consumer behaviour, leadership and decision-making abilities.
- Experience of using internet based applications and working with MS Word, MS Excel and MS Power Point and other related applications is a must.
- Ability to work effectively in teams; good communication, presentation and inter-personal skills.
- Proficiency (read, write, speak) in any two of Assamese, Bengali, Hindi and English is a must.
- Tech savvy on social media platforms.
Candidates should check the official notification for any further post-specific eligibility.
Pay and Tenure
The CTC is Rs.7.90 lakhs – Rs.8.98 lakhs per annum including P.F & other contributions, negotiable and commensurate with qualification and experience. Performance is reviewed as per Key Result Areas (KRA), and the remuneration may be enhanced on an annual basis as per prevailing rules, which will be performance based.
- The post reports to the General Manager Sales & Marketing, NEDFL.
- Paid leaves/holidays are as per the applicable norms/policy of NEDFL.
- For any authorized tour within the operational areas, TA/DA is paid as per norms/policy of NEDFL.
NEDFL Recruitment 2026 Job Description
- Achievement of sales target (primary & secondary) of the ice cream business.
- Plan and execute the ice cream category business for Purabi Dairy.
- Frame the Annual Ice Cream Business Plan for the assigned geography.
- Set up cold chain infrastructure for the ice cream business.
- Translate the business plan to area-wise, product-category-wise targets for different channels.
- Design, implement and monitor the launch plan and promotion plan.
- Manage business relationships with Key Accounts, including General Trade Institution and HORECA (hotel, restaurant, café) channels, to achieve sales targets and KPIs.
- Develop and execute the company's sales & business development plans for Key Accounts, General Trade Institution, HORECA, Ecom and Qcom channels.
- Develop business strategies (related to sales & marketing) to grow business size and market share in the ice cream sector, monitor their performance and adapt accordingly.
- Identify and improve company product positioning.
- Strategize for setting up ice cream parlours across potential markets.
- Competitor research.
- Prepare sales forecast basis linearity of sales, seasonality etc.
- Analyze sales data and prepare relevant reports.
- Develop a marketing model for continuous growth and market expansion with strengthening of the brand "PURABI".
- Arrange market surveys to understand market requirements and SWOT analysis to identify and resolve bottlenecks.
- Liaise and coordinate with the Production Team for supplies; provide market feedback on existing products and specific feedback for deciding new products.
- Develop effective schemes to drive business volume.
- Develop motivational factors for the sales team to keep them active in the field.
- Plan and implement capacity building of the sales force.
Important Instructions
- NEDFL reserves the right to post the selected candidates in any other location in business interest of the company.
- The job location printed in the notice is Jorhat/Dibrugarh.
- Age relaxation "may be given" for appropriate or outstanding candidates; the notice does not list categories.
NEDFL Recruitment 2026 Important Links
| Link | Details |
|---|---|
| Official Notification PDF | Job information, responsibilities, qualification and terms |
| Official Website | Official website of North East Dairy and Foods Limited |